Audi
From Wikipedia, the free encyclopedia
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| Type | Public | |
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| Traded as | FWB: NSU | |
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| Founded | Zwickau, Germany (16 July 1909)[2] | |
| Founder(s) | August Horch[2] | |
| Headquarters | Ingolstadt, Germany | |
| Number of locations | 7 production facilities in 6 countries | |
| Area served | Worldwide | |
| Key people |
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| Production output |  1,466,059 units (2012) (Audi brand only) |
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| Revenue | €48.771 billion (2011) [3] |
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| Profit | €4.35 billion (2012)[4] |
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| Total assets | €16.832 billion (2009) |
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| Total equity | €3.451 billion (2009) |
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| Owner(s) | Volkswagen Group (~99.55%)[5] | |
| Employees | 46,372 (2009)[6] | |
| Subsidiaries |
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AUDI Aktiengesellschaft (help·info)[1] (pronounced [ˈaʊdi]) designs, engineers, manufactures and distributes automobiles and motorcycles. Audi
oversees worldwide operations from its headquarters in Ingolstadt,
Bavaria, Germany. Audi-branded vehicles are produced in seven production
facilities worldwide.AUDI AG has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of AUDI AG's predecessor, Auto Union, from Daimler-Benz.[9] Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.
The company name is based on the surname of the founder, August Horch. "Horch", meaning "listen", becomes "Audi" when translated into Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create the company. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". Recently in the United States, Audi has updated the slogan to "Truth in Engineering". Audi is part of the "German Big 3" luxury automakers, along with BMW and Mercedes-Benz, which are the three best-selling luxury automakers in the world.[10][11]
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Within Volkswagen Group
The largest shareholder of AUDI Aktiengesellschaft is VOLKSWAGEN AKTIENGESELLSCHAFT, which holds approximately 99.5% of the share capital.[5] Volkswagen AG includes the consolidated accounts of Audi AG in its own financial statements.From 2002 up to 2003, Audi headed the Audi Brand Group, a subdivision of the Volkswagen Group's Automotive Division consisting of Audi, Lamborghini and SEAT, that was focused on sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi brand.
History
Birth of the company and its name
Originally, in 1885, automobile company Wanderer was established, later becoming a branch of Audi AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for Gottlieb Daimler's four-wheeler.[12]On 14 November 1899, August Horch (1868–1951) established the company A. Horch & Cie. in the Ehrenfeld district of Cologne, but because of a dispute between him and the supervisory board, he had to leave the company. In 1909, he established a second company, Horch Automobil-Werke GmbH. The first Audi automobile, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, was produced in 1910 in Zwickau.[13]
In 1909, Horch was forced out of the company he had founded.[14] He then started a new company in Zwickau and continued using the Horch brand. His former partners sued him for trademark infringement, and the German Supreme Court (Reichsgericht in Berlin),[15] finally determined that the Horch brand belonged to his former company.[14]
Audi started with a 2,612 cc inline-four engine model[clarification needed] followed by a 3,564 cc model, as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first six-cylinder model,[clarification needed] 4,655 cc appeared in 1924.
August Horch left the Audi company in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.[19] Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer.[19]
Auto Union era
Main article: Auto Union
In August 1928, Jørgen Rasmussen, the owner of Dampf-Kraft-Wagen (DKW), acquired the majority of shares in Audiwerke AG.[20] In the same year, Rasmussen bought the remains of the U.S. automobile manufacturer Rickenbacker, including the manufacturing equipment for eight-cylinder engines. These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929. At the same time, six-cylinder and four-cylinder (the "four" with a Peugeot engine) models were manufactured. Audi cars of that era were luxurious cars equipped with special bodywork.In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union. It was during this period that the company offered the Audi Front that became the first European car to combine a six-cylinder engine with front-wheel drive. It used a powertrain shared with the Wanderer, but turned 180-degrees, so that the drive shaft faced the front.
Before World War II, Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands. This badge was used, however, only on Auto Union racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi models were propelled by Horch or Wanderer built engines.
Reflecting the economic pressures of the time, Auto Union concentrated increasingly on smaller cars through the 1930s, so that by 1938 the company's DKW brand accounted for 17.9% of the German car market, while Audi held only 0.1%. After the final few Audis were delivered in 1939 the "Audi" name disappeared completely from the new car market for more than two decades.
Post-World War II
Like most German manufacturing, at the onset of World War II the Auto Union plants were retooled for military production, and were a target for allied bombing during the war, leaving them damaged.
Overrun by the Soviet Army in 1945, on the orders of the Soviet Union military administration the factories were dismantled as part of war reparations.[21] Following this, the company's entire assets were expropriated without compensation.[21] On 17 August 1948, Auto Union AG of Chemnitz was deleted from the commercial register.[20] These actions had the effect of liquidating Germany's Auto Union AG. The remains of the Audi plant of Zwickau became the VEB (for "People Owned Enterprise") Automobilwerk Zwickau or AWZ (in English: Automobile Works Zwickau).
The former Audi factory in Zwickau restarted assembly of the pre-war-models in 1949. These DKW models were renamed to IFA F8 and IFA F9 and were similar to the West German versions. West and East German models were equipped with the traditional and renowned DKW two-stroke engines.
New Auto Union unit
A new West German headquartered Auto Union was launched in Ingolstadt, Bavaria with loans from the Bavarian state government and Marshall Plan aid.[21] The reformed company was launched 3 September 1949 and continued DKW's tradition of producing front-wheel drive vehicles with two-stroke engines.[21] This included production of a small but sturdy 125 cc motorcycle and a DKW delivery van, the DKW F 89 L at Ingolstadt. The Ingolstadt site was large, consisting of an extensive complex of formerly military buildings which was suitable for administration as well as vehicle warehousing and distribution, but at this stage there was at Ingolstadt no dedicated plant suitable for mass production of automobiles: for manufacturing the company's first post-war mass-market passenger car plant capacity in Düsseldorf was rented from Rheinmetall-Borsig. It was only ten years later, after the company had attracted an investor that funds became available for construction of major car plant at the Ingolstadt head office site.In 1958, in response to pressure from Friedrich Flick, then their largest single shareholder,[22] Daimler-Benz took an 87% holding in the Auto Union company, and this was increased to a 100% holding in 1959. However, small two-stroke cars were not the focus of Daimler-Benz's interests, and while the early 1960s saw major investment in new Mercedes models and in a state of the art factory for Auto Union's, the company's ageing model range at this time did not benefit from the economic boom of the early 1960s to the same extent as competitor manufacturers such as Volkswagen and Opel. The decision to dispose of the Auto Union business was based on its lack of profitability.[23] Ironically, by the time they sold the business, it also included a large new factory and near production-ready modern four-stroke engine, which would enable the Auto Union business, under a new owner, to embark on a period of profitable growth, now producing not Auto Unions or DKWs, but using the "Audi" name, resurrected in 1965 after a 25 year gap. Under the terms of the sale, Daimler-Benz retained the old Düsseldorf plant, which survives to the present day as a centre for Mercedes-Benz commercial vehicle assembly.
In 1964, Volkswagen acquired a 50% holding in the business, which included the new factory in Ingolstadt and the trademark rights of the Auto Union. Eighteen months later, Volkswagen bought complete control of Ingolstadt, and by 1966 were using the spare capacity of the Ingolstadt plant to assemble an additional 60,000 Volkswagen Beetles per year.[24] Two-stroke engines became less popular during the 1960s as customers were more attracted to the smoother four-stroke engines. In September 1965, the DKW F102 was fitted with a four-stroke engine and a facelift for the car's front and rear. Volkswagen dumped the DKW brand because of its associations with two-stroke technology, and having classified the model internally as the F103, sold it simply as the "Audi." Later developments of the model were named after their horsepower ratings and sold as the Audi 60, 75, 80, and Super 90, selling until 1972. Initially, Volkswagen was hostile to the idea of Auto Union as a standalone entity producing its own models having acquired the company merely to boost its own production capacity through the Ingolstadt assembly plant. Then VW chief Heinz Nordhoff explicitly forbade Auto Union from any further product development. Fearing that the company's heritage would disappear underneath VW badge engineering, Auto Union engineers under the leadership of Ludwig Kraus developed the first Audi 100 in secret, without Nordhoff's knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, went on to be a huge success. With this, the resurrection of the Audi brand was now complete, this being followed by the first generation Audi 80 in 1972, which would in turn provide a template for VW's new front wheel drive watercooled range which debuted from the mid-1970s onward.
The mid-sized car that NSU had been working on, the K70, was intended to slot between the rear-engined Prinz models and the futuristic NSU Ro 80. However, Volkswagen took the K70 for its own range, spelling the end of NSU as a separate brand.
Modern era
The new merged company was known as Audi NSU Auto Union AG, and saw the emergence of Audi as a separate brand for the first time since the pre-war era. Volkswagen introduced the Audi brand to the United States for the 1970 model year.The first new car of this regime was the Audi 100 of 1968. This was soon joined by the Audi 80/Fox (which formed the basis for the 1973 Volkswagen Passat) in 1972 and the Audi 50 (later rebadged as the Volkswagen Polo) in 1974. The Audi 50 was a seminal design because it was the first incarnation of the Golf/Polo concept, one that led to a hugely successful world car.
The Audi image at this time was a conservative one, and so, a proposal from chassis engineer Jörg Bensinger[25] was accepted to develop the four-wheel drive technology in Volkswagen's Iltis military vehicle for an Audi performance car and rally racing car. The performance car, introduced in 1980, was named the "Audi Quattro", a turbocharged coupé which was also the first German large-scale production vehicle to feature permanent all-wheel drive through a centre differential. Commonly referred to as the "Ur-Quattro" (the "Ur-" prefix is a German augmentative used, in this case, to mean "original" and is also applied to the first generation of Audi's S4 and S6 Sport Saloons, as in "UrS4" and "UrS6"), few of these vehicles were produced (all hand-built by a single team), but the model was a great success in rallying. Prominent wins proved the viability of all-wheel drive racecars, and the Audi name became associated with advances in automotive technology.
In 1985, with the Auto Union and NSU brands effectively dead, the company's official name was now shortened to simply Audi AG.
In 1986, as the Passat-based Audi 80 was beginning to develop a kind of "grandfather's car" image, the type 89 was introduced. This completely new development sold extremely well. However, its modern and dynamic exterior belied the low performance of its base engine, and its base package was quite spartan (even the passenger-side mirror was an option.) In 1987, Audi put forward a new and very elegant Audi 90, which had a much superior set of standard features. In the early 1990s, sales began to slump for the Audi 80 series, and some basic construction problems started to surface.
In the early part of the 21st century, Audi set forth on a German racetrack to claim and maintain several world records, such as top speed endurance. This effort was in-line with the company's heritage from the 1930s racing era Silver Arrows.
Through the early 1990s, Audi began to shift its target market upscale to compete against German automakers Mercedes-Benz and BMW. This began with the release of the Audi V8 in 1990. It was essentially a new engine fitted to the Audi 100/200, but with noticeable bodywork differences. Most obvious was the new grille that was now incorporated in the bonnet.
By 1991, Audi had the four-cylinder Audi 80, the 5-cylinder Audi 90 and Audi 100, the turbocharged Audi 200 and the Audi V8. There was also a coupe version of the 80/90 with both 4- and 5-cylinder engines.
Although the five-cylinder engine was a successful and robust powerplant, it was still a little too different for the target market. With the introduction of an all-new Audi 100 in 1992, Audi introduced a 2.8L V6 engine. This engine was also fitted to a face-lifted Audi 80 (all 80 and 90 models were now badged 80 except for the USA), giving this model a choice of four-, five-, and six-cylinder engines, in Saloon, Coupé and Cabriolet body styles.
The five-cylinder was soon dropped as a major engine choice; however, a turbocharged 230 hp (169 kW) version remained. The engine, initially fitted to the 200 quattro 20V of 1991, was a derivative of the engine fitted to the Sport Quattro. It was fitted to the Audi Coupé, and named the S2 and also to the Audi 100 body, and named the S4. These two models were the beginning of the mass-produced S series of performance cars.
Audi 5000 unintended acceleration allegations
Sales in the United States fell after a series of recalls from 1982 to 1987 of Audi 5000 models[26] associated with reported incidents of sudden unintended acceleration linked to six deaths and 700 accidents.[26] At the time, NHTSA was investigating 50 car models from 20 manufacturers for sudden surges of power.[27]A 60 Minutes report aired 23 November 1986,[28] featuring interviews with six people who had sued Audi after reporting unintended acceleration, showing an Audi 5000 ostensibly suffering a problem when the brake pedal was pushed.[29][30] Subsequent investigation revealed that 60 Minutes had engineered the failure – fitting a canister of compressed air on the passenger-side floor, linked via a hose to a hole drilled into the transmission.[28]
With the series of recall campaigns, Audi made several modifications; the first adjusted the distance between the brake and accelerator pedal on automatic-transmission models.[26] Later repairs, of 250,000 cars dating back to 1978, added a device requiring the driver to press the brake pedal before shifting out of park.[26] A legacy of the Audi 5000 and other reported cases of sudden unintended acceleration are intricate gear stick patterns and brake interlock mechanisms to prevent inadvertent shifting into forward or reverse.
Audi's U.S. sales, which had reached 74,061 in 1985, dropped to 12,283 in 1991 and remained level for three years.[26] – with resale values falling dramatically.[32] Audi subsequently offered increased warranty protection[32] and renamed the affected models – with the 5000 becoming the 100 and 200 in 1989[27] – and only reached the same sales levels again by model year 2000.[26]
A 2010 BusinessWeek article – outlining possible parallels between Audi's experience and 2009–2010 Toyota vehicle recalls – noted a class-action lawsuit filed in 1987 by about 7,500 Audi 5000-model owners remains unsettled and is currently being contested in county court in Chicago after appeals at the Illinois state and U.S. federal levels.[26]
Model introductions
In the mid-to-late 1990s, Audi introduced new technologies including the use of aluminum construction. Produced from 1999 to 2005, the Audi A2 was a futuristic super mini, born from the Al2 concept, with many features that helped regain consumer confidence, like the aluminium space frame, which was a first in production car design. In the A2 Audi further expanded their TDI technology through the use of frugal three-cylinder engines. The A2 was extremely aerodynamic and was designed around a wind tunnel. The Audi A2 was criticised for its high price and was never really a sales success but it planted Audi as a cutting-edge manufacturer. The model, a Mercedes-Benz A-Class competitor, sold relatively well in Europe. However, the A2 was discontinued in 2005 and Audi decided not to develop an immediate replacement.The next major model change came in 1995 when the Audi A4 replaced the Audi 80. The new nomenclature scheme was applied to the Audi 100 to become the Audi A6 (with a minor facelift). This also meant the S4 became the S6 and a new S4 was introduced in the A4 body. The S2 was discontinued. The Audi Cabriolet continued on (based on the Audi 80 platform) until 1999, gaining the engine upgrades along the way. A new A3 hatchback model (sharing the Volkswagen Golf Mk4's platform) was introduced to the range in 1996, and the radical Audi TT coupé and roadster were debuted in 1998 based on the same underpinnings.
The engines available throughout the range were now a 1.4 L, 1.6 L and 1.8 L four-cylinder, 1.8 L four-cylinder turbo, 2.6 L and 2.8 L V6, 2.2 L turbo-charged five-cylinder and the 4.2 L V8 engine. The V6s were replaced by new 2.4 L and 2.8 L 30V V6s in 1998, with marked improvement in power, torque and smoothness. Further engines were added along the way, including a 3.7 L V8 and 6.0 L W12 engine for the A8.
Audi AG today
Audi has 7 manufacturing plants around the world,[37] although many sub-assemblies such as engines and transmissions are manufactured within other Volkswagen Group plants around the world.
Audi's two principal assembly plants are:
- Ingolstadt, Opened by Auto Union in 1964, (A3, A4, A5, Q5)
- Neckarsulm, Acquired from NSU in 1969 (A6, A7, A8, R8 & all RS variants)
- Bratislava, Slovakia, shared with Volkswagen, SEAT, Škoda and Porsche (Q7)
- Martorell, Catalonia, shared with SEAT and Volkswagen (Q3)
- Györ, Hungary, (TT and some A3 variants)
- Brussels, Belgium (A3 Cabriolet, A1)
- Changchun, China since 1995,
- Aurangabad, India since 2006.
Technology
Vehicle bodies
Bodyshells
Audi produces 100% galvanised cars to prevent corrosion,[39] and was the first mass-market vehicle to do so, following introduction of the process by Porsche, c.1975. Along with other precautionary measures, the full-body zinc coating has proved to be very effective in preventing rust. The body's resulting durability even surpassed Audi's own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation to currently 12 years (except for aluminium bodies which do not rust).[40]Space frame
Drivetrains
Layout
In all its post Volkswagen-era models, Audi has firmly refused to adopt the traditional rear-wheel drive layout favored by its two arch rivals Mercedes-Benz and BMW, favoring either front-wheel drive or all-wheel drive. The majority of Audi's lineup in the United States features all-wheel drive standard on most of its expensive vehicles (only the entry-level trims of the A4 and A6 are available with front-wheel drive), in contrast to Mercedes-Benz and BMW whose lineup treats all-wheel drive as an option. BMW did not offer all-wheel drive on its V8-powered cars (as opposed to crossover SUVs) until the 2010 BMW 7 Series and 2011 BMW 5 Series, while the Audi A8 has had all-wheel drive available/standard since the 1990s. Regarding high-performance variants, Audi S and RS models have always had all-wheel drive, unlike their direct rivals from BMW M and Mercedes-AMG whose cars are rear-wheel drive only (although their performance crossover SUVs are all-wheel drive).
Audi has recently applied the quattro badge to models such as the A3 and TT which do not use the Torsen-based system as in prior years with a mechanical center differential, but with the Haldex Traction electro-mechanical clutch AWD system.
Engines
Further information: Audi production engines
In the 1980s, Audi, along with Volvo, was the champion of the inline-five cylinder, 2.1/2.2 L
engine as a longer-lasting alternative to more traditional six-cylinder
engines. This engine was used not only in production cars but also in
their race cars. The 2.1 L inline five-cylinder engine was used as a
base for the rally cars in the 1980s, providing well over 400 horsepower
(298 kW) after modification. Before 1990, there were engines produced
with a displacement between 2.0 L and 2.3 L. This range of engine
capacity allowed for both fuel economy and power.For the ultra-luxury version of its Audi A8 fullsize luxury flagship sedan, the Audi A8L W12, Audi uses the Volkswagen Group W12 engine instead of the conventional V12 engine favored by rivals Mercedes-Benz and BMW. The W12 engine configuration (also known as a "WR12") is created by forming two imaginary narrow-angle 15° VR6 engines at an angle of 72°, and the narrow angle of each set of cylinders allows just two overhead camshafts to drive each pair of banks, so just four are needed in total.[43] The advantage of the W12 engine is its compact packaging, allowing Audi to build a 12-cylinder sedan with all-wheel drive, whereas a conventional V12 engine could only have a rear-wheel drive configuration as it would have no space in the engine bay for a differential and other components required to power the front wheels. In fact, the 6.0 L W12 in the Audi A8L W12 is smaller in overall dimensions than the 4.2 L V8 that powers the Audi A8 4.2 variants. [44] The 2011 Audi A8 debuted a revised 6.3-litre version of the W12 (WR12) engine with 500 PS (370 kW; 490 hp).
Fuel Stratified Injection
New models of the A3, A4, A6 and A8 have been introduced, with the ageing 1.8-litre engine now having been replaced by new Fuel Stratified Injection (FSI) engines. Nearly every petroleum burning model in the range now incorporates this fuel-saving technology.
Direct-Shift Gearbox
At the turn of the century, Volkswagen introduced the Direct-Shift Gearbox (DSG), a type of dual clutch transmission. It is an automated semi-automatic transmission, drivable like a conventional automatic transmission. Based on the gearbox found in the Group B S1, the system includes dual electrohydraulically controlled clutches instead of a torque converter. This is implemented in some VW Golfs, Audi A3, Audi A4 and TT models where DSG is called S-tronic.LED daytime running lights
Beginning in 2006, Audi has implemented white LED technology as daytime running lights (DRL) in their products. The distinctive shape of the DRLs has become a trademark of sorts. LEDs were first introduced on the Audi S6, and have since spread throughout the entire model range. The LEDs are present on some Audi billboards.Since 2010, Audi has also offered the LED technology in low- and high-beam headlights.[45]
Multi Media Interface
Audi has recently started offering a computerised control system for its cars, called Multi Media Interface (MMI). This came amid criticism of BMW's iDrive control. It is essentially a rotating control knob and 'segment' buttons – designed to control all in-car entertainment devices (radio, CD changer, iPod, TV tuner), satellite navigation, heating and ventilation, and other car controls with a screen. MMI was widely reported to be a considerable improvement on BMW's iDrive, although BMW has since made their iDrive more user-friendly.MMI has been generally well-received, as it requires less menu-surfing with its segment buttons around a central knob, along with 'main function' direct access buttons – with shortcuts to the radio or phone functions. The screen, either colour or monochrome, is mounted on the upright dashboard, and on the A4 (new), A5, A6, A8, and Q7, the controls are mounted horizontally.
An "MMI-like" system is also available on the A3, TT, A4 (B7), and R8 models – when equipped with the Audi Navigation System Plus (RNS-E) satellite navigation system.
Models
Main article: List of Audi vehicles
Current model range
The following tables list Audi production vehicles that are sold as of 2012:
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S and RS models
Main article: Audi S and RS models
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