LANCIA

Lancia
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Lancia Automobiles S.p.A.
Type     Società per azioni
Industry     Automotive
Founded     November 29, 1906
Founder(s)     Vincenzo Lancia
Headquarters     Turin, Italy
Key people     John Elkann (President)
Saad Chehab (CEO of Lancia and Chrysler brand)
Products     Automobiles
Production output     98 000 (2012)
Owner(s)     Fiat S.p.A.
Parent     Fiat Group Automobiles S.p.A.
Website     Lancia.com

Lancia Automobiles S.p.A. (Italian pronunciation: [ˈlantʃa]) is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia which became part of the Fiat Group in 1969.

The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names.